Apparently, it started as a spoof for the Norwegian talk show, I kveld med YLVIS:
And if you’ve ever seen Scandinavian music videos like jj & Jr’s “VI” . . .
. . . it is a spot on parody.
Then Ylvis’s video went viral. Gawker declared it the (late) “song of the summer.”
But perhaps even more bizarre than the original is this homage? spoof? who knows what? from Abercrombie & Fitch:
None of this has anything at all to do with A Certain Ratio‘s song of the same name, but I’ll still take the opportunity to play the post-punk classic: