Right on Target

Target‘s “School Shopping” ads began to appear several weeks ago, before summer was even half over.  The first featured a Casiotone version of Salt-n-Pepa‘s “Push It”:

Several more have recently joined that ad in rotation.  All feature covers of old songs, most from the ’80s, that sound like they were recorded with instruments found in a public school music room.

There is Queen‘s “Another One Bites the Dust” . . .

. . . Queen’s collaboration with David Bowie, “Under Pressure” . . .

. . . and Outkast‘s “Hey Ya”:

Apparently, the music was supplied by human ACOUSTICS™, which features slightly longer versions of these songs (along with numerous remixes of other songs) on their YouTube page:

These ads are certainly a huge improvement over last year’s campaign featuring various tone deaf teachers singing lists of school supplies to the tunes of various ’80s new wave hits.  My only question is why Target always uses old songs (even if they are reimagined) in their back to school ads instead of the Shazamable hip new songs featured in the rest of their advertising.  Maybe because they are targeting parents who can’t wait to send their kids back to school with their new shiny supplies, not the kids who do not even want to think about returning to class?

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